Lapiz USA’s Fabio Seidl: Playing is always good, no matter how or where

Fabio Seidl of Lapiz/Leo Burnett agency spoke with PRODU about the Nintendo campaign in the celebration of Halloween. He also spoke about the award obtained in ANA Awards in the Hispanic category with the Mala suerte (Bad luck) campaign for AllState.Nintendo Bat is an advertising campaign focused on the friendship between the brand and amateur gamers. Seidl explained that the implementation of this piece was relevant and fun, aimed at all ages. “We have a team that is connected to what matters to our brands and their audiences. This was a good example. Playing is always good, no matter how or where” he added.The creative Bat team consisted of Eduardo Vea Keatin as editor; and Beto Perez as Art Director. Creative directors were Fabio Seidl (ECD) and Laurence Kliger (CCO).Lapiz USA also had the honor of taking home a prize of ANA Awards. In relation to this recognition, Seidl said: “The campaign #EnviaMalaSuerte made us proud because it was born from the collaboration between an incredible client, the idea men in all departments and the partnership with our ‘brothers’ of LBi”.He also said it is an idea that has a Latino insight but that speaks to everyone. “It consisted of an idea that caught the attention of all Twitter” he added. “The campaign communicates that AllState is a different and modern insurer; it understands that neither life, nor we, are perfect” Seidl concluded.